If you’re a small business owner using Instagram to market and sell services rather than products you’re probably wondering what the best strategies are to generate more sales leads from Instagram.
I know how tough it can be since I use Instagram for my own business.
The trouble is unless you sell products via an online store or catalogue you won’t be able to use Instagram’s ‘shoppable’ posts or Shopify’s Instagram integration, both of which enable users to add clickable sales links to products.
And unless you have 10,000 followers or more you won’t be able to use the ‘swipe up’ feature in Instagram Stories to help you convert followers into customers.
So what can you do?
The best lead generation strategy available to you is to optimise the one and only clickable link which is situated in the Bio section of your Instagram profile.
On paper it seems relatively straightforward and achievable; however, getting followers to click on that link is a feat in itself. Once you’ve achieved that goal the last thing you want is for them to instantly lose interest without taking any kind of action.
This is where Tailwind’s Smart.bio is really going to help you.
What is Tailwind Smart.bio and what does it do?
- Step #1 - Set up your free account with Tailwind
- Step #2 - Customise your Smart.bio
- Step #3 - Create a Call-to-Action button + Link
- Step #4 - Create Clickable Thumbnail Images
- Step #5 - Analytics
Two compelling reasons why you should use Tailwind Smart.bio
- Two Ways To Generate More Instagram Leads
- The Power Of Visual Content On Social Media
#social media marketing #instagram #smart.bio #tailwind
