The business impact companies are making with big data analytics is driving investment in digital transformation across the board.

Faced with multiple waves of disruption in a COVID-19 world, almost 92% of companies are reporting plans to spend the same or more on data/AI projects, according to a recent survey from NewVantage Partners.

Small wonder.

Data mature companies are citing business-critical benefits from using big data, including:

• Informed decision-making
• Cost reduction
• Better understanding of customers
• New product development
• Data monetization

Offensive drivers such as new competitive advantages, innovation, and transformation override defensive ones as change is becoming the only market constant nowadays.

Let’s explore what business benefits exactly companies are achieving with big data to edge out the competition.

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