Let’s say you operate a small e-Commerce store selling T-shirts. Off late, you’ve noticed that your sales numbers aren’t quite up to the mark. You’d like to investigate the issue and hopefully make some changes to your website that would invite users to spend more of their money.

Before you sink your dollars into expensive marketing campaigns, you want to make sure that the store itself is optimized. Obviously, you don’t want to redesign the entire store. But you do want to make some quick changes to boost performance. Maybe you’ve noticed that the position of the “Add to Cart” button, all the way at the bottom of the product page, is not ideal. You suspect that if the button were placed in a more prominent location, it would catch more eyes and perhaps invite more users to complete the checkout process sooner, and make you more money.

#ab-testing #testing #e-commerce