• Social media platforms employ algorithms backed by Artificial Intelligence and Machine Learning
• The algorithms use relevancy and consumer behaviour to dictate social feeds
• Content creators must strategize to achieve quality interactions from users and work with the algorithm, not against it

There are nearly 4 billion internet users, out of which 3 billion have a social media presence. The magnitude of data transmitted every minute or every second is incomprehensible. But there’s a method by which social media platforms maintains order, sorts this data, and ranks it. That’s what a social media algorithm does.

What are Social Media Algorithms?

They are mathematical rules that dictate how a user will see content on their social media account. They sort posts on the feed basis the relevancy of the published content to a specific user, ascertained by user behavior. They want traffic to flow into their platforms continually, and therefore, relevancy gains precedence over chronological order.

No Two Platforms Use the Same Algorithm

Read on to find out how do social media algorithms work on different platforms.

• Social media platforms employ algorithms backed by Artificial Intelligence and Machine Learning
• The algorithms use relevancy and consumer behaviour to dictate social feeds
• Content creators must strategize to achieve quality interactions from users and work with the algorithm, not against it

There are nearly 4 billion internet users, out of which 3 billion have a social media presence. The magnitude of data transmitted every minute or every second is incomprehensible. But there’s a method by which social media platforms maintains order, sorts this data, and ranks it. That’s what a social media algorithm does.

What are Social Media Algorithms?

They are mathematical rules that dictate how a user will see content on their social media account. They sort posts on the feed basis the relevancy of the published content to a specific user, ascertained by user behavior. They want traffic to flow into their platforms continually, and therefore, relevancy gains precedence over chronological order.

No Two Platforms Use the Same Algorithm

Read on to find out how do social media algorithms work on different platforms.

1. Facebook Algorithm

2. Instagram Algorithm

3. Twitter Algorithm

4. LinkedIn Algorithm

5. YouTube Algorithm

1. Facebook Algorithm

2. Instagram Algorithm

3. Twitter Algorithm

4. LinkedIn Algorithm

5. YouTube Algorithm

#digital marketing #social media algorithms #algorithms