We live in a world where billions of data points are generated every single day from different sources, such as banks, telecommunication companies, industries, tourism, the agriculture sector, educational institutions (primary, secondary, colleges, and universities), and mobile devices. Any organization can start using their data to make data-driven decision-making that is effective and supportive of their mission and vision.

Regardless of the size of the business you’re running, you need valuable data to provide you with business insights. The insights help you to know your target audience and their preferences, and as a result, your business will be able to anticipate their needs. You can use insights from big data to outperform your competition by capturing and innovating through big data.

Companies like Google and Alibaba are using it to discover flaws in their services and products, suppliers and buyers, and consumer intent and preferences so they can create newer, better ones.

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