One of the best ways to understand data is through data visualization. The art of presenting data visually has matured from static graphs and dashboard widgets to interactive, animated graphs. Adding advanced analytics to support these graphs provides a competitive edge to companies by helping them better explore and understand their data, predict potential outcomes and decide with confidence.

This paper  discusses the power of visualization for analyzing data and spotting trends you can act on. Effective visual techniques show how users can better explore and understand their data, discover trends and patterns, and communicate their findings to a non-technical, non-analytical audience.

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