More and more these days, a high search engine page rank is imperative. The ideal website load time for mobile sites now should be under 3 seconds, and honestly, the faster, the better! The average time it takes to load an entire mobile landing page is approximately 22 seconds, but 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load.

This means that a slow loading website can lead to a substantial NEGATIVE impact on ranking factors in Google. These rankings are a nuanced process by which  Google evaluates more than 200 signals, and now, the mobile page speed load time is one of the significant factors.

This article will review some of those factors that can be controlled and improved upon to address a slow loading website.

Prerequisites

When troubleshooting a slow loading website, the first thing we should do is run a baseline, so we have a future reference to which we can refer. We do this to see how much of a difference our changes have made. This measurement allows us to compare and contrast increases or decreases in load time.

To accomplish this, we can use several online tools that provide an excellent method to obtain that data. Here are three sites that provide superior feedback on performance affecting issues.

• Pagespeed Insights
• Websitetest
• GTMetrics

Other Factors

As a side note, it should be mentioned that distance, network speed, routing issues, computer speed, and multiple other factors can come into play here as well. This is why selecting a standard timing budget we want to aim for is so important. Eliminating as many variables in our testing framework will provide an increase in accuracy when testing.

#tutorials #analysis #load time #php #slow website