Video marketing is one of the most effective forward-thinking marketing techniques that entail the flawless integration of video content into your marketing strategy. With the onset of the COVID-19 pandemic, it has become ever more crucial to include video marketing in your portfolio.

It is a successful internet marketing strategy that assists companies in developing consumer relations, promoting brands, and promoting the goods and services they provide. Not only that, but video marketing is an excellent tool for providing value to your target audience via customer testimonials, live-stream events, how- to’s, and much more.

But how exactly does it work? The implementation of video marketing is, in fact, very easy to grasp. It entails producing branded films that, in some manner, utilize the concept of ‘Engage, Entertain, and Educate.’ Consumers are engaged via the usage of video content to promote companies, increase sales, or create awareness.
Video marketing is a kind of marketing that is based on statistics. This enables you to make clear decisions that can help you in extracting constructive conclusion. In this post, we will highlight some of the benefits that video marketing can have for your business amidst the pandemic.

Reasons to Deploy Video Marketing During The COVID-19 Pandemic
Videos can replace or supplement your current marketing tactics anywhere from your website summary to email marketing and customer service. They have the ability to work their magic at all phases of your sales funnel, from awareness through conversion and loyalty.
You may utilize videos to enhance your marketing strategy in a variety of ways.
1. Videos Enable Seamless Storytelling
It is precisely how it sounds. You use video to convey a narrative. It has the potential to be inspiring. It may be upsetting. It can be amusing. You can make a documentary. Even a short film.
This approach can keep your brand alive, especially today, when pushing your goods on your consumers might do more damage than good. You may discuss the effect of COVID-19 on a certain segment of society, or you can discuss a daily routine that has now been affected.
In these circumstances, relevance to your brand may even become a secondary consideration. What important is that you provide them with content that they want to view.
2. Promote Educational Content
These operate on a similar basis to storytelling. It is about giving back to the community in order to establish a rapport. That rapport will benefit you in the future. People are staying inside their homes and they have a lot more spare time than normal.
Many of them want to learn new things and broaden their expertise. Make instructional films, how-to videos, presentation maker, explainer videos, and other videos the source of that information. There is another alternative worth considering.
With national layoffs and rising unemployment rates, providing training programs with high potential of employment may help to strengthen your staff. This will also be a method for the community to assist in this time of need.
3. Provide Reassurance to Customers
Are you adhering to health and hygiene regulations in all aspects of your products? Are you treating your workers properly and creating a safe and pleasant working environment for them? More importantly, do your consumers realize you’re doing all of this?
These factors are essential to your consumers, as previously said. You must reassure them that they have nothing to be concerned about. How do you go about doing that? You may record testimonials or behind-the-scenes footage.
Interviews with workers and happy customers, as well as a peek inside your manufacturing process, demonstrate to your customers that your company is transparent and trustworthy. And confidence is essential in these difficult times.
4. Stay Connected with your Customers
Remember to stay in touch with your clients and prospects on a regular basis, whether or not you anticipate them to make a purchase soon. Keep them informed of what’s going on with your brand. Short movies in your emails may prevent consumers from marking your communications as spam.
According to studies, emails containing the term “video” in the subject line are 7 percent more likely to be opened. Personal films make your consumers feel as though they have your support during these difficult moments.
5. Video Advertising Performs Better
Advertisements using videos outperform those with pictures and text by a wide margin. A well-tailored video ad may be worth the cost regardless of the platform.
However, the message you convey via your advertisements must vary from what you did in the pre-Corona era. It should be more on the “We can do this” side of things rather than the “BUY OUR STUFF NOW” side.
Some people believe that running sponsored advertisements is a waste of money if you aren’t actively promoting your product, but this isn’t always the case.
A good tip to get inspiration for your video ads on a platform like Facebook is to browse through your Facebook feed and save any video ads that catch your attention. You can then watch the saved videos from Facebook at any time to get some inspiration for your future video advertising.
6. Videos Enhance your Social Media Presence
Currently, 74% of businesses are publishing less on their corporate social networks. You may look at this as a depressing statistic or as an opportunity.
Brands with fewer posts are either temporarily delaying or discontinuing services, or have chosen to cut down on marketing and staff. However, keeping active on your social media accounts is the greatest way to maintain your presence in these times.
Videos do very well on social media. You can even engage with your consumers in real time using technologies like Instagram live broadcasts. Make an effort to understand your audience’s emotions; insensitivity and ignorance in your postings may leave you worse off than you began.
Conclusion
In this time of uncertainty, video marketing may be the saving grace that allows you to reconnect with your consumers. We may always hope that the pandemic will end soon and the world will return to normalcy, but in the meanwhile, we must do all we can to stay afloat.
The whole planet is in an unusual and terrible position, but as the phrase goes, there is always a silver lining. Work on your business through these difficult times, and you may emerge stronger than before.

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