According to a survey by Prophet, the National Health Service is the “most relevant brand for UK consumers” at the moment. Edging out Apple and Spotify, the NHS’s relevancy is at #1, communicating positivity, recognition, and a general deep sense of importance.

Yet not everyone shares this sentiment wholeheartedly. Amongst the surveyed, British millennials have shown less appreciation for the NHS, compared to older generations. This is hardly surprising. For the past few years, reports have been signifying the disconnection between the NHS and the millennial demographic, both as patients and the soon-to-be biggest part of the workforce in the service.

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