Since COVID-19 has become a global issue of large scale, it needs an effective solution on an equal scale to build awareness, bust myths, and educate everyone. The solution needs to be customized to cater to the audience being spoken to in different parts of the country, and even the world. The Government & Health Organizations have to play the big responsibility of keeping the public informed and drive education of preventive measures, a guide on the next steps to tackle infection, and enforce lockdown rules on a large scale as it is the need of the hour. The sudden and fast-spreading crisis has put all organizations and their communication measures to test. It has encouraged Govts and agencies to think beyond traditional media (radio, TV, print) and basic one-way information disseminating websites and to fully leverage cutting-edge technology that will reach and engage audiences from metros to rural cities using smartphones and the internet. And one such technology that has enabled authorities to build awareness and enhance their responsiveness to this mega-crisis is conversational AI.  At the forefront of creating deep and engaging conversations via rich-media interactions, Conversational AI has proven itself to be of immense value in the current crisis with vast potential as a new powerful form of two-way communication. It enables brands to overcome the difficulties and limitations that they face while communicating digitally with their customers and always be accessible and consistent across multi-platforms.

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