Get Tiktok likes from real people on Insta4likes site

Influencers swear by TikTok, and so do marketers and advertisers who want to gain mileage from the incredible popularity of the short video streaming app that has a user base much closer to its nearest rival, Instagram. While teens and youths form the largest sections of TikTok users who have been its ardent fans from the beginning, marketers have taken some time to understand how much useful it will be to use TikTok for their marketing needs. Unlike Instagram, which has several business-friendly features and keeps adding new features to attract businesses to the platform, TikTok does not have similar features to support businesses. However, the immense scope of creativity of TikTok leaves it up to marketers to devise ways of using it for promoting products and services.

On taking a closer look at TikTok, you should be able to identify the options that can support the marketing needs. Like any other social media platform, you can check TikTok likes to jumpstart the marketing campaign, albeit differently than what you would be doing on Instagram. However, you can achieve the same marketing goals as you would with any other digital marketing platform.

The story of TikTok

TikTok was there even before it acquired the name and existed by the name Musical.ly, a niche video app that was launched in 2014. The app had gained popularity among teenagers and young users belonging to Gen Z. In November 2017, the Chinese tech company ByteDance acquired Musical.ly for $1 billion and merged it with TikTok, a peer app that they already had in their kitty.TikTok has witnessed incredible growth and has 800 million active monthly users, and its Chinese version Douyin and the app have recorded 2 billion downloads in Google Playstore and App Store.

The surging user base of TikTok is reason enough for marketers to tap into its vast potential to connect with the audience in the best creative ways that set a new benchmark in marketing.

There is more to TikTok than song and dance

The apparent casual and frivolous appeal of TikTok can be somewhat misleading when you try to discover its potential to launch marketing campaigns. The platform attracts young hearts mainly because they can upload songs and dance videos while lip-syncing to music videos, and the more creative and tech-savvy ones can upload original content. The latter group consists of users who are making a fortune on the platform by becoming influencers. How well you can use TikTok depends on your innovative and creative skills because you can stitch four short videos of 15 seconds to create a 60-second video and upload longer videos recorded outside the app itself. A range of filters and toolslike stickers, quick cuts, and a live streaming option can take your creativity to a new level when put to best use.

The best thing about TikTok is that it aligns with modern usage trends and allows marketers to connect with the audience in new and more interesting ways. That TikTok is hitting the rightnotes with users is evident from its download stats.

How businesses can use TikTok?

Marketers can use TikTok in three ways – by leveraging influencers’ power to market their products to a much wider audience, create their brand channel, and upload business-relevant videos. They can explore advertising prospects by using the new campaign options. At a more micro-level, besides marketing, human resources managers can use TikTok for conducting more interactive training by going live on the platform. There are many other ways that business organizations can use TikTok, which depends on their understanding of the platform and how much creativity they can align with the various business processes.

Latch on to video advertising

TikTok does not allow advertising like Instagram, but this should not limit the platform’s potential for anyone who wants to use it for advertising. All it requires is some creative thinking to create original content that can serve the purpose of advertising without traditional traits. It is an excellent opportunity for marketers, especially when consumers are growing wary of ads. The unedited, raw videos on TikTok can be a great way to display not only the brand but create a story about the people who have made it. TikTok videos used for branding can open new vistas in advertising by deviating from the traditional ways that the audience will be ready to welcome.

Video advertising is the way forward

In 2019 alone, video advertising spending in the US touched $34.57 billion, a sharp increase of 27.1% over 2018. Most of the spending is happening on social media platforms, and businesses are becoming more comfortable with shooting video ads explicitly meant for mobile social environments. There is hardly anything better than using TikTok to reach out to the youngest section of consumers in their 20s and 30s. Considering the millions of view counts coupled with massive engagement numbers of TikTok, marketers can reap huge dividends, as evident from a campaign named #YouOwnit launched with influencers in September 2019 by MAC Cosmetics. Within 6 days, the campaign created 635,000 videos that received 1.6 billion views. The exposure that the brand received was mind-boggling.

TikTok is changing the way brands are engaging with consumers to meet the expectations of Gen Z, which constitutes a lucrative segment for marketing. Advertising is easy on TikTok by adapting the unique ad formats that revolve around hashtag challenges and extend to brand takeovers. TikTok gives marketers a canvas to become creative just in the way it does for its users. The platform that encourages user-generated content has a massive impact on marketing. Users draw inspiration from TikTok to interact more closely with brands by doing more than just watching, liking, and commenting on videos. They come forward to create videos that are meaningful for brands that give marketers the unique opportunity of presenting their products from the perspective of users. It generates more trust for the brand and spreads its popularity.

#instagram #post #brand #tiktok #followers