It is the intrinsic nature of technology to keep evolving and becoming better with time. In today’s age, every business relies on small or big data and valuable insights derived from it. Big data analytics is highly resourceful when it comes to understanding the target audience and their preferences and feedback for the products and services provided by businesses and service providers. Using this, brands and businesses can easily anticipate customer needs and help organizations achieve their goals while outshining in market competition and corroborate their mark with data-driven strategies. Currently, this industry is worth US$189 Billion, which is an expansion of US$20 Billion more than 2018, and is forecast to reach US$247 Billion by 2022

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