As marketing becomes more hyper-personalized, enterprises stand to benefit from advancements in artificial intelligence (AI) that enable them to better understand their audiences, and drastically improve and customize multi-channel consumer messaging for diverse consumer audiences.

These we some of the topics discussed on July 22 as part of Cultural AI and Brands with moderators Davar Ardalan of IVOW AI and Swathi Young of Integrity Management Systems. Watch below to learn more about this emerging trend and what enterprises can gain from cultural context as they engage with consumers across AI products and solutions.

Panelists included Andy LaMora of Topcoder, Jeanne Lim of Nama Institute, Mark Germishuys of the data company NGA, and Shaun Chavis of LVNGbook.

Emerging themes centered on the importance of culturally-inclusive artificially intelligent systems to pave the way for a smarter and healthier future for both brands and consumers.

Big Data jobs

Background on the Cultural AI and Brands Speakers:

Davar Ardalan is the Founder of IVOW AI, bringing cultural intelligence to chatbots. Realizing that there is a gaping hole in AI algorithms that will define our future engagements, Davar created IVOW, to contextualize culture for brands. Prior to this, Ardalan was Deputy Director of the White House Presidential Innovation Fellowship Program in Washington, D.C. and a journalist for two decades at NPR News. As the Managing Editor of Hanson Robotics, Davar helped build Sophia the Robot’s AI. Ardalan has been featured in Forbes and AI Trends and has been recognized with a 2017 NASA Team Leadership award, a Gracie Award from the American Women in Radio and Television and a shout-out in the popular comic strip Zippy. In May 2014, she was the recipient of a United States Ellis Island Medal of Honor, for individual achievement and for promoting cultural unity.

#culture #artificial-intelligence #marketing-strategies #brand-strategy #data #data analytic

Why Brands Need Cultural Intelligence
1.10 GEEK