Web design and UX design seem to be synonymous. While each design process and body of knowledge does share overlap with the other, they also differ in specific ways. This article will break down what web design and UX design are, five similarities and five differences between the two, and which is better for an agency, depending on the business case.

While agencies can implement both UX and web design, often by hiring a single designer, it is useful for businesses and clients to understand the differences between these processes so that customers’ requirements are fulfilled quicker and more efficiently.

What is Web Design?

Web design refers to the appearance of a website. The way a website looks feels, and interacts with users fall under the umbrella of web design. Now, different web designers focus on different things.

Some web designers stick to creating templates and proposed changes implemented by others in their organization, like UX designers or web developers. Other web designers implement the changes themselves if they have the required knowledge and expertise to do so.

A web designer focuses on some of the typical following design questions:

• Is the website responsive?
• Is the graphic quality high enough?
• Does the website scale and scroll properly?
• Is the website’s load time acceptable based on client metrics?
• Do users like the way the website looks?

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