Cognitive analytics is likely to redefine big data events

The proliferation of big data analytics solutions has significantly redefined businesses’ data processing over the years. It has already proven a key solution for identifying and deriving meaningful insights from vast datasets. With emerging technologies like artificial intelligence, machine learning and the cloud, data professionals are now leveraging cognitive analytics to drive real-time decision making. It presents much greater potential than big data analytics, unlocking the value of big data by making a system more self-reliant, and information contained more accessible.

Since data is considered the oil of today’s digital economy, data analytics is an indispensable economic driver. Over the years, it has evolved exponentially including from descriptive to diagnostic and predictive to prescriptive. Cognitive analytics is now likely to become the next frontier of this data analytics trend. It exploits high-performance computing power by integrating artificial intelligence and machine learning techniques with data analytics approaches.

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How Can Cognitive Analytics Go Beyond Big Data Analytics?
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