I don’t know about you, but the day I showed the emoji keyboard to my mum was a beginning of a new era of comedy.

My life was complete, and all channels of communication became emojified.

You might not be an emoji person, I get it. 💁‍♀️ That’s why you have me. I’m the one who’ll add custom emoji to your team’s slack channel and to probably every single company tweet. Which brings us to the topic of this post.

But, this post is not about the history, science (?), or language of emoji (plenty written already), not even about the CTR of emails or notifications incorporating them (apparently higher than regular). This post is even better!

It’s a data analysis of emojis used in our brand’s tweets.

Since it’s mostly me who sends these tweets, it’s also to some extent an analysis of my favourite emojis or, even more accurately, of emojis I consider most relevant to the text of the tweets and the audience.

In any case, read on and expect wonders. ✨

#twitter-marketing #python #data-visualization #emoji #data-analysis