These days, it’s common for users accessing websites and applications from a web browser to authenticate with social identity providers such as Google or Facebook. Offering social login as an option goes a long way toward improving user experience. In fact, in a recent survey, 86% of users reported being bothered by having to create new accounts on websites, and 77% said that "social login is a good solution that should be in any site."
On mobile devices, social identity providers usually have their own applications (e.g., Facebook, Twitter), and some of them actually provide the operating system (e.g., Google, Apple). In the latter cases, users can use single sign-on (SSO) with a native UI instead of reauthenticating in the browser. This makes for a cleaner, simpler user experience.
Auth0 already supports native login for Apple (Sign In with Apple), and we are excited to announce that we now support native login for Facebook as well. This allows for authentication using the identity of the user who is logged into the Facebook application installed on the device. Auth0 customers who implemented this flow immediately saw an improvement in how their users were able to authenticate with Facebook:
“By enabling native social authentication, our app’s Facebook login times have been reduced by 50% compared to web authentication. And successful Facebook logins in our app have increased by 16%.”
— Eric Jensen, Principal Engineer, Kiva
Learn how Kiva eliminated 22,000 lines of legacy code by implementing Auth0.
Enhanced User Experience
Compass is a leading national real estate technology company that provides tools and services to help real estate agents grow their businesses and better serve their clients. As one of the largest groups of small business owners in the country, real estate agents utilize the end-to-end Compass platform to improve their productivity and manage their businesses more effectively. Compass currently powers over 18,000 real estate agents across 150+ U.S. cities, who were responsible for over $91 billion in real estate transactions in 2019.
Compass’s suite of software tools acts as an operating system for real estate agents, making them more efficient by optimizing their workday, pricing properties more accurately, determining the best time to list, and more. The platform also integrates listings, transactions, and individual client data, giving agents personalized recommendations and insights. This enables agents to tailor their services to the specific needs of each client.
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