Have a tech startup idea? Get funding faster with an MVP. According to Michael Seigal, CEO of Y combinator, the golden rule of starting up is to, “create something bad quickly”. Mr Seigal goes on to emphasize that the first step is to create.
What is an MVP?
MVP stands for Minimum Viable Product which is a concept adopted from the Lean Startup model by Eric Ries. Here, an MVP is a primitive version of your proposed product with minimum marketable features that are released for early-stage customer acquisition, and thereby acquire highly reliable data and customer feedback. One can say, an MVP is built to test the waters. Surprisingly, 42% of startups fail because they miscalculated the product-market fit. Having an MVP will help you perfect the problem statement that you are trying to solve, develop your business plan, and have leverage while seeking funding.
What does an MVP look like?
Since MVPs are created only to test the potential of the product in a real market scenario, it should only have the primary functionalities.The data you gather from MVP customer usage can be used to analyze trends than can be taken advantage of. MVP is NOT a final product. Here are MVPs of some of the famous products we use today:
1. Justin.TV aka Twitch
Twitch is the world’s leading live-streaming service that initially started as Justin.TV which had only one channel- Justin’s. Justin Kan who was one of the founders strapped a camera to his head and let users watch life from his POV on a daily basis which included the shows he watched, the games he played, and pretty much everything else. The team later shut down Justin.TV to fully focus on Twitch which now has 3.8 million streamers as of 2020.
2. Airbnb
When Airbnb released its MVP, it did not have a payment option which meant a guest had to pay the host in person. It is also interesting to note that Airbnb did not have a location map which meant a user had to copy-paste the address to google maps. But what it had is exactly what Airbnb is in its core- an online marketplace to rent out homely spaces for tourists looking for accommodation in that locality.
3. Amazon
Amazon.com is the biggest online marketplace in the world. But it started out as a marketplace to buy books at a cheap price. Jezz Bezos did have the vision for “The Everything Store” as we know it. However, he knew it was not possible to launch all at once as it entails huge risk and investment. So he decided to start with selling books that are easy to buy and is a minimum investment for both users and Amazon itself. We all know what happened next.
How do I make MVP?
This is where founders usually make a mistake and waste lots of money and time. An MVP is made strictly within weeks and not more than that and it carries only a minimum of features. The best way to create an MVP is to hire a UX agency. Once you have basic market research done and identified the problem you are solving, hand over the task of creating an MVP to a UX design agency. A UX agency will undertake user research, competition analysis, prototyping, and usability testing in order to make an MVP. “But why a UX agency exactly? Why can’t a developer in the founding team create this MVP?”. This is a question that gets asked a lot and also gets acted upon, unfortunately. For which, it is interesting to note that the 5th highest reason a startup fails is due to the poor user-friendly interface.
#ux
