What is UTU Protocol (UTU) | What is UTU token
UTU believes in a more human-friendly internet. UTU is pioneering digital models of decentralized trust built around human beings and how they naturally trust. UTU’s vision is to become the trust infrastructure of the entire internet, replacing anonymous star ratings, reviews, and scores as the de facto trust mechanisms of our digital lives.
UTU’s Mission — To bridge the gap between how we trust in real life and how we are asked to trust online — to make the internet a safer, more trusted place to gather, share, work, and trade. UTU uses social graph mapping, contextually powered data, AI and oracles to develop trusted recommendations for users.
UTU is the Swahili word for “Humanity.”
Our story started as we tried to build and scale a mobility app in Kenya from 2015. We recognized that all existing mobility apps in the global marketplace ignored the key problem facing Kenyan consumers, namely trust.
Built in places like California and London, these platforms were built on the premise that drivers are commodities, to be replaced one by another, stripping them of their individuality and ignoring the human desire to work with people we trust. In fairness to these platforms, perhaps this is adequate in San Francisco and London. Then it hit us:
What about the several billion people that live in places nothing like San Francisco or London? What about Nairobi? What about the billions in cities that have more in common with Nairobi than London? What about the millions of marginalized people in almost every country for whom the world is not so open or safe. Can we build something for all of these communities?
At this moment we set about building a machine learning powered recommendations engine, modeled on the fundamentals of real interpersonal trust, to power the next generation of the sharing economy - a trust economy.
The results were transformational. Overwhelmingly people chose personally trusted service providers over others with higher star ratings, shorter wait times, and even lower prices, validating our core hypotheses around the massive desire for better trust in our digital platforms. Our trust engine has proven its ability to drive all marketplace KPIs:
- 20% better conversion,
- 20% better satisfaction,
- Strong viral acquisition,
- Higher retention.
Our trust-powered approach to mobility struck a nerve across Africa and around the world as messages came flooding in from entrepreneurs and platform operators, all saying the same thing, “Your trust-powered approach to mobility: that’s exactly how it works in my country too. Can we license your technology?” We began offering our trust-powered mobility franchises to local entrepreneurs across the continent, democratizing the ability to launch a world-class mobility app in their city, leveraging our trust engine. In scaling our mobility platform across Africa, we’re building a robust ecosystem of interconnected service providers and consumers, transacting with each other on the basis of real human trust, and training our AI to constantly improve its ability to model trust and facilitate great transactions.
After many requests from platform operators in every other sharing economy sector and massive demand from consumers for the ability to source trusted services, UTU set about opening up our trust infrastructure as an API, available across multiple sectors and geographies. We recognized that our ecosystem of users, our deep expertise in distributed multi-agent system and R&D capacity, and unswerving commitment to building a trust economy put us in a unique position to use this ecosystem as a nucleus to launch a blockchain protocol, built around human trust. We’re combining Africa’s brightest talent with global researchers, investors, and partners to transform the sharing economy into a trust economy.
Would you like to earn token right now! ☞ CLICK HERE
Looking for more information…
☞ Website
☞ Explorer
☞ Source Code
☞ Social Channel
☞ Message Board
☞ Coinmarketcap
Create an Account and Trade NOW
☞ Bittrex
☞ Poloniex
☞ Binance
Thank for visiting and reading this article! I’m highly appreciate your actions! Please share if you liked it!
#blockchain #bitcoin #crypto #utu protocol #utu
