The use of Smartphones has increased at an exponential rate across the modern world. Mobile applications have become an imperative part of mobile devices. A majority of the population of the contemporary world is making use of several mobile apps for their everyday functions; mobile app development is considered a very critical process.

Amid myriad mobile apps that are built and deployed, only a selected few succeed in gaining popularity with users and sustaining their repetitive visits. It is those apps that solve specific problems of users and offer the appropriate solution to the unique needs of users with a seamless user experience that finally succeeds. To be able to come up with such winning apps, developers and entrepreneurs need to understand user behavior analytics and the information gathered from it.

Significance of User Behaviour
What is inevitable in building and delivering a successful app is to understand details such as who the target user of a conceived app is and their preferences and requirements. Developing mobile apps is not like creating a piece of software. In order to come up with successful apps, you need to focus first on what problems of the users are you going to solve with your app. To be able to provide the solution, you must understand the target population at a granular level.

Users’ behavior and personality traits play a vital role in developing a mobile app that attracts and retains users. One way of discerning these factors is by checking the users’ choice of their Smartphone. The choice of the platform among the two major players, namely, iOS and Android which are different in several ways, speaks a lot about users’ specific interests and behaviors. This choice indicates important factors such as whether users are concerned about pricing, whether they take interest in downloading if they are prepared to pay a price for the app, whether they are loyal to some specific brand or not.

User Behaviour Factors That Impact Mobile App Development
Users’ preferences and behavior are representative of their idea about the mobile device as well as applications. By running user behavior analytics in a professional manner, developers and mobile app development companies may arrive at the right decision about choosing their app development platform.

User Preference
While building a mobile app, entrepreneurs and mobile app developers need to consider and understand clearly the interests and choices of users. It is to be noted here that iOS and Android have to be used for targeting entirely different groups of users. While iOS is for users who can spend money easily to buy apps, Android is meant for people in the lower-middle-income group. If acquiring a customer base is your agenda, you need to go in for Android while for revenue generation, iOS is the best bet.

The Role Played by Device CAapabilities
Smartphone users view their devices in a personal way. The difference in operating systems has a direct bearing on the user experience. This is one factor that influences the choice of a particular OS by users. Apple’s iOS has stringent regulations for push notifications, timeframe for system updates, and app submissions. In the case of Android, the submission of apps may be performed freely and in a customizable manner.

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