Yes, I’m talking about the annoying pre-roll ads that are being played before movies/shows.

One of the best thing from these on-demand streaming services are you can watch your favourite shows ad-free without any interruptions. At least that’s how it’s supposed to be.

If you have an Amazon prime video / Netflix subscription, then you all know what I’m talking about, the annoying ads that are played before the movie/series. it’s okay when it’s done in a movie theatre. When consumers pay for streaming service, they expect it to be ad-free. But forcing them to watch previews, that too seconds before watching a movie is definitely not a good idea!!!

“It’s like trying to sell something else than the things you actually wanted to buy”

Every on-demand streaming service wants to hold on their subscribers. they do this by introducing new content frequently. As long as subscribers are watching they will be paying. With heavy competition among these On-demand streaming services, getting people to explore new shows are tougher, so they advertise their contents in all possible mediums.

Rather than spending a lot on different mediums, they started promoting their content on their own platform. These are called as Pre-roll ads/Featured previews.

Pre-roll ads/Previews — In simple words, its Amazon’s way of telling you that they have something new to watch.

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