It can be incredibly tough for small businesses and retail stores to raise their brand awareness and drive footfalls in the typically crowded environment in which they operate. A roll-up banner is unarguably among the best ways of advertising the business and generating traffic. However, for the strategy to be effective, you need to design them in the right way. Some essential points to keep in mind the next time you are considering buying one:

Optimize the Design for Eye-Level

Even though the roll-up banner stands on the ground, you need to make sure that the most important information like the business identity and the advertising message is placed right at the top of the banner to ensure it is at the eye level of the target audience. It will help to ensure that potential customers do not miss out on seeing the promotional slogan. Of course, make sure that you do not include too many details. Use a clean-looking typeface and a large font that can be read from at least 10 feet away. Keep the design simple and free of clutter for best results. You can always disseminate additional information by way of flyers or personal interaction.

Make the Message Crisp and Compelling

A roll up banner offers limited space for you to get your message across. Therefore, you need to spend time thinking about what you want to say that is most important to your audience and how briefly you can say it. It is vital that compose your message from the point of view of the potential customer. It is important to limit the number of words because most people will have at the most only a couple of seconds to see and read your banner as they pass by. According to Entrepreneur.com, putting the most important words first is a good tactic. Ideally, you should use a combination of an arresting graphic and a compelling slogan to grab the attention of your audience. Provide a persuasive reason for people to step into your store.
Use Colors Strategically To Reinforce Your Message.

The strategic use of color can make your roll-up banner more effective in spreading your advertising message. While you have thousands of colors to choose from, you should choose a color palette drawn from the colors used in your logo. By keeping the color scheme simple, you will not distract the audience, making it possible for them to read and assimilate the message faster and better. Make sure that the text is easy to read by ensuring a high contrast with the background. Also, try to make sure that the banner design itself does not merge with the background against which it is placed.

Conclusion

The key thing to remember while designing a roll-up advertising banner is that it should grab the attention of potential customers even when they are not looking out for it. They should be able to understand the message and feel compelled to walk into your outlet. Keeping the design striking but simple, using large enough fonts for high readability, and using colors for the best impact will ensure you get the maximum benefit from your investment.

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