The concept of Kansei Engineering (founded by Mitsuo Nagamachi, 1974) aims to capture and bring customers’ psychological feelings into the design of products or social systems. The psychological feelings in this sense include concepts such as Want, Need, Aesthetic sensation (beautiful, elegant, etc.), good taste, etc. Kansei Engineering begins with an observation of a customers’ behavior, grasps their emotion and affection using psychological scaling, and analyzes the emotions using several statistical anal.

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