The backbone of most successful websites is a robust marketing strategy. This includes a wide variety of integrations; tag managers, remarketing pixels, analytics providers, session replay services and much more. Many require in-depth enhancements to your website and are often painful to integrate. Luckily they all have one thing in common:

They only want to know every single detail about your users, and then some.

No really, it’s crazy; Product views, product list views, how far they scrolled, recommendation clicks, add to cart clicks, subscribe completions, the categories they browsed and MUCH more.

If you try to tackle all of this without a solid plan, then you are creating technical dept as-we-speak.

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