All You Need to Know About Ecommerce Personalization
For an ecommerce website, it is highly important that it has a continuous flow of new and existing customers. The visits of these customers on your websites are not only enough, but it is also important that they are purchasing your products and services as well. These increased sales and purchases are impossible if the users do not have a good experience using your website. These experiences are associated with the website’s personalization and remembrance.
What is Ecommerce Personalization and Benefits?
Ecommerce personalization refers to the term in which a user is provided a personalized experience by showing them relevant and desired content. Showing your users what they like and the things that are of their interest will always improve their web experience. Below are some of the significant benefits of website personalization.
- Increased sales
- Higher conversion rates
- Better engagement levels
- Gains customer loyalty
Keep scrolling down the article to get familiar with the ways of acquiring and achieving a personalized experience on websites.
Top 6 ways to achieve an ecommerce personalization experience
The elements and items on your website highly matter in the user experience. For a better experience, it is always important to arrange your elements and products better so that the user finds no issues scrolling the website.
Following are some effective ways to provide a better-personalized experience to your web users.
1) Work on UX
It is highly important on an ecommerce website that the visitors are finding things easily and quickly which they want to buy. For providing a personalized experience on your ecommerce site to the users, it is highly important to work on your user experience. User experience is all about adding things and elements to your web pages that the user likes. Improved user experience will make the user make a purchase most of the time. For many online businesses, ecommerce solutions Dubai-based firms greatly help improve their user experience by providing personalized web designs, which reduces bounce rates.
2) User segmentation
For providing a personalized experience to every user, it is very important to know your users. Depending upon their likes, dislikes, and interests, you have to develop categories. You can identify these interests through their previous searches using various tools and methods. Once you know your users’ interests, develop segments and categories, keeping the alike interests in the same segment. User segmentation will help you know which items and products to display for which type of users.
3) Display recently viewed items
Depending upon the past user searches and viewed items, you must bring these items to the top of your website the next time the user visits your page. Adding such items to your home page will also provide a personalized experience to the users. Your ecommerce website must be helpful for the users. For example, users might have lost track of the items they were viewing, and they find it difficult to look for that item all over again. In such situations, displaying the list of recently viewed items on your website will be highly helpful.
4) Location-based personalization
Location-based personalization is another very important factor for improving the user experience and shopping experience on your website. Providing information and items to the user based on their locations is highly appreciated and beneficial. For example, if a person from UAE is purchasing a pair of shoes from your website, the size chart must be according to the UAE. Similar is the case with the amount calculation, give the total amount according to the UAE currency.
5) Add product-based personalization
Product-based personalization is very important for websites to increase their online sales. For example, if your ecommerce website sells products both for men and women, then the number of people interested in women’s wear will be different from the men’s wear. If a woman is visiting your website, showing all the women’s products will highly improve their experience on your site. For a personalized experience, avoid displaying unnecessary and irrelevant products and items to the users.
6) Abandoned cart emails
There are higher possibilities that the users may not always checkout. They leave their carts abandoned and forget about them. You can remind them about their carts by sending them text messages/emails and reminders. Most of the time, users abandon their carts when the checkout process is very complex and difficult. Try making your checkout processes simple and easier to improve sales and user experience. Seek the guidance and help of ecommerce solutions Dubai located experts to help you develop personalized web applications with improved user experience.
Final thoughts!
Your online customers and users are looking for ease in everything they find on your websites. So, make sure you provide them a better and more personalized experience on your website to increase the chances of a purchase. So, make sure to ask for professional help to know how to make your ecommerce websites highly personalized.
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