The year is 2020. COVID-19 is causing havoc. People fear to even step out of their homes. The mortality count and infection rate keep surging with each passing day. Damages are inevitable when a pandemic of such magnitude happens to be at its peak. Losses that industries wouldn’t have imagined even in their nightmares is evident. However, the smartphone revolution is providing a ray of hope. Modern technology has risen to the occasion, having answers to users’ problems.
When people cannot reach offices, remote working comes to the rescue. When people cannot establish a physical connection, online social media platforms are just a tap away. Similarly, people fear exposing themselves to the external environment even to buy groceries and essentials. Delivery services are becoming people’s one-stop destination in this pandemic.
As a blessing in disguise, COVID-19 appears to be fueling the need for online food delivery platforms. Does this mean that food delivery apps will occupy an irreplaceable position in customers’ smartphones? Well, people and time create a trend. Those businesses that evolve with the trend remain unbeaten, and those that hesitate begin to dig their own grave.
Are you an entrepreneur aspiring to know the major trends in the food delivery sector? This blog caters to the modifications and improvements that can make an UberEats clone reach a whole new level.
A real-time menu can revamp the whole system
Your algorithm and system need to be dynamic. Accepting orders from users and sending a regret message that the food isn’t available makes a platform lose trust and reliability of prospective customers. We all have been there. Hence, to avoid unforeseen circumstances, it is better to integrate a real-time menu into the platform. This way, restaurants can manage the availability of food items in real-time. Delivering food on time is just a primary requirement for a platform’s sustainability. However, one has to update the system in such a way users enjoy maximum comfort.
People are expecting regular updates
Making a platform visible at the right time and the right place is crucial. Making people open the app for ordering food is a skill. Push notifications are a great way to master this art of boosting user engagements. Letting users know that the platform provides offers and discounts can make all the difference among customers. Besides, sending out personalized messages, asking people to order their favorite food on a special occasion can create a positive impact on the audience.
Besides, push notifications will let users know the status of food orders, right from processing to ETA.
POS integration feature can aid in order management
Peak hours in a restaurant is known for order mix-ups, delayed services, and unforeseen circumstances. By enabling restaurants to make the final call of whether taking the order or declining it, the whole process gets simplified. Besides, Point Of Sales integration is becoming increasingly a need among vendors. Numerous food delivery apps are adopting this POS state-of-the-art technology to avoid miscommunication among the network.
The rise of subconscious menus
In this modern era, almost anything is possible. The latest technological advancement that is creating a buzz among customers is ordering through eye-tracking. The process is simple in paper and can take the customer experience to a whole new level. The system initially calibrates the users’ eye movements. The built-in software, powered by AI and ML, identifies those food products that users have spent the longest time glancing. The platform displays those products and awaits customers’ approval. With just a simple restart option, the whole process repeats again.
Pizza Hut’s subconscious menus have become a talking point among customers off late. Do not forget to try out this unique strategy until it’s too late.
Personalization can speak a lot
Did you know that 91% of the consumers prefer shopping from a brand that provides relevant, personalized recommendations, and offers? In this modern era, millennials prefer customizations, right from pizza toppings to promotional emails. With the market experiencing neck-to-neck competition, providing personalized content right from the type of restaurants to modes of payments is essential. Providing suggestions based on users’ search history can come in handy, enabling them to access their favorite food in a jiffy.
Big data to make it easier
The abundance of data can mean treasure to entrepreneurs who are venturing into a new market. With the role of analysts becoming increasingly superior, Big data can be the game-changer. From providing accurate delivery timings by analyzing previous data to identifying those cuisines that can be an instant hit in the market, harnessing Big data can make the whole process easier. Moreover, with AI and ML doing their part, coupling these resources with Big data can make an UberEats clone the next big thing of the internet.
Cloud kitchens are sprouting up
Managing a dine-in restaurant is quite challenging, especially when expenditure rises above the income. To avoid this difficulty, cloud kitchens are emerging in various parts of the world. These cloud kitchens take only online orders and are invisible to dine-ins and takeaways. This way, the cost of managing the restaurant gets reduced drastically.
According to Allied Market Research, a research firm, the global cloud kitchen market was valued at $43.1 billion in 2019. The market for ghost kitchens is expected to grow at a CAGR of 12%, generating $71.4 billion by 2027.
With COVID-19 taking dine-ins out of the picture, these virtual kitchens can aid restaurants in boosting their sales substantially.
A simple reorder feature
The food delivery platform experiences three kinds of customers - the routine ones, the weekend & party ones, and the occasional ones. This reorder feature can make lives simpler for the routine or monthly users who wish to order the same food from the desired restaurant. In the act of conserving time, food delivery platforms can enable users to reorder from their previous order history. This way, all it takes is a few taps on the app to enjoy hassle-free doorstep deliveries.
The need for food safety amid the COVID-19 pandemic
The responsibility of delivering contamination-free food orders rests in the hands of the food delivery platforms. An entrepreneur capable of pulling strings in the entire system can make the food delivery app the talk of the town. The system here includes multiple networks like restaurants, delivery executives, customers, and the app site.
Restaurants can prevent virus contractions at the grass-root level
Although COVID-19 is not a food-borne disease, the pathogen can still adhere to the surfaces of food packages, paving the way for a community spread. Some of the safety trends to be adopted by restaurants include,
- Safety gear to chefs and packing professionals
- Sanitizing utensils as and when possible
- Periodic temperature monitoring of restaurant professionals
- Providing a double layer of packaging
Delivery professionals need to ‘carry’ food; not the virus
With constant exposure to the external environment, delivery professionals have high chances of contracting the virus. There’s no point in preparing the food safely if the delivery of food orders isn’t up to the mark. Some of the precautionary strategies include,
- Maintaining proper hygiene and sanitation procedures
- Equipping with safety gear, including gloves, masks, sanitizers
- Adopting contactless delivery options
- Adhering to the safety checklist before providing services
Those who have the final say has the ultimate responsibility
Right from picking up the food from doorsteps to consuming it, users need to maintain proper etiquette. Some of the safety measures include,
- Maintaining proper hygiene and sanitation procedures
- Equipping with safety gear, including gloves, masks, sanitizers
- Adopting contactless delivery options
- Adhering to the safety checklist before providing services
Wrapping up,
The year 2020 has plenty to unravel, following the growing need for doorstep deliveries among the audience. It is high time both the existing and emerging food delivery platforms adapt to these trends, enhancing their chances of success. With the future for food delivery services looking bright, entrepreneurs needn’t have second thoughts about investing in this lucrative business opportunity! Launch your UberEats clone right away!
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