Flywheel specializes in providing powerful website solutions to creative agencies and has built a platform that’s custom-configured and optimized for the WordPress CMS. By offering dedicated resources, robust workflow tools, staffing WordPress experts, and focusing on the speed of our sites, we’re able to provide great site performance and user experience for our customers.

To achieve great site performance and great user experience, we have to innovate in and around WordPress, as it evolves with users’ expectations. In an increasingly competitive landscape where digital is the new norm, our users’ expectations of our platform have never been higher.

In our early days, we built a single tier, VM-based platform and custom orchestration tools to operate it (like many SaaS companies). Initially, this approach worked, but as we grew, we experienced high operational overhead, high maintenance needs, low resource utilization, and a lack of agility due to strong couplings.

We found ourselves spending more time on feeding the thing we had built rather than supporting our customers with new features and products. We also lacked the ability to analyze the data within our platform at scale. We knew we needed to evolve our platform to one with lower operational overhead and the agility to shift quickly in response to customer needs.

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