In this post, we’re sharing report templates that you can build with SQL queries to Google BigQuery data.
First, you’ll find out about what you can calculate with the standard export from GA360 to GBQ.
Next, you’ll discover what unique metrics can be added to the standard Google Analytics ones, with the help of OWOX BI Pipeline.

Reports based on the standard export from Google Analytics 360 to BigQuery

Google Analytics reports are user-friendly and convenient, though you may face sampling, data aggregation, and other limitations. Heads up! There’s a way out: using the standard data export to Google BigQuery to circumvent restrictions and build more comprehensive reports via SQL requests.

#template #reporting #sql