This tutorial leverages the power of Auth0 Log Events to create a responsive sales pipeline using Azure Event Grid.
Identity management is so much more than simply lock and key. While login events are the doorway into your product, sign-up events are the first opportunity to welcome your customers to their new home. Auth0 Log Streaming provides near real-time access to these events, providing you with the ability to respond instantly the moment they step foot through your door.
With Event Grid, Azure takes us one step further and provides us with a virtual valet — helping us to build event-driven applications, and routing our events to powerful, cloud-based services.
Azure Event Grid is a highly-available event router that collects data from multiple sources and delivers them to Azure services. Whether it is streaming stock quotes via Service Bus and broadcasting to your users via WebSockets, or integrating your Auth0 identity data and kicking off serverless flows using Azure Functions, Event Grid is there to make it easy to develop serverless workflows, system automation, and distributed applications.
One of the cool ways to leverage this integration is to automate intake tasks into your CRM. Instead of requiring your sales team to dig through email lists and enter in new leads, we can generate them and notify our teams within moments of their arrival.
In this tutorial, we will see just how easily we can leverage the power of this new integration by using Auth0 Log Events to build a CRM pipeline.
CRM professionals will tell you that organic growth is far more likely to lead to a sale than outreach. Now with Azure and Auth0, you can feed every new sign-up directly into your CRM with minimal latency between customer action and engagement, generating new leads just as fast as they arrive.
In this tutorial, you will be building an automatic Sales Leads pipeline using Microsoft’s CRM solution, Dynamics 365, in order to build a sales prospect pipeline.Every time a new user signs up for your service through Auth0’s user flow, a corresponding new potential sales lead will be populated in Dynamics 365.
Let’s get started!
In order to complete this step, you should know:
Part of the integration process is to set Auth0 as an Azure event source. Here’s how you do that:
Activating the Auth0 topic in Azure allows events to flow from Auth0 to Azure.
Partner Topic
field matches your Auth0 account.#coding #azure #azure event #auth0