This week on Marketing O’Clock Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about all the digital marketing news of the week.

Plus, we pick the best corporate jams for business TikTok videos, our favorite fresh cheese curd product to find on ice at a salad bar, and the most expensive and most mysterious houses on the block.

Microsoft Digital Marketing Center

Microsoft is piloting a new free Digital Marketing Center to help SMBs manage both organic social media and paid search and social campaigns across Microsoft, Google, Facebook, Instagram, and Twitter.

Paid campaigns powered by the Digital Marketing Center will rely heavily on automation.

Advertisers can set their goals, location targeting, and budgets and Microsoft AI will power the keyword targeting, audience targeting, and bidding.

For organic social media, marketers can manage up to ten profiles on Facebook, Instagram, and Twitter and use the social inbox to reply, like, and send direct messages.

**New Google licensing program for publishers **

Google announced a new licensing program that will pay select publishers for “high-quality content.”

Google also said they will offer to pay certain publishers with paywalls to allow users free access to articles on their site.

#news #sej network #neural networks