When you choose a domain for SEO, this will be your moniker on the web.

It is similar to choosing the name of a company, so it must be done with a lot of thought and consideration.

Not only do you want to make sure that your domain name fits your business, but you want to make sure it fits your SEO objectives.

You should also make sure that it’s easy to find, and easy to promote through internet marketing.

You don’t want to get to a directory where the directory has character limits on domain names (believe me, I’ve seen this happen).

There are other considerations involved, also.

• Do you want this domain to target broad, specific, or premium keywords?
• Are you going to be using this domain for a local SEO project?
• Are you going to be using this domain for a business project?
• Or maybe you are using the domain for a blog?

Perhaps you are using the domain to assess whether or not you want to build microsites, and you want to set up the domain in such a way that reflects the microsites that you want to build.

Either way, it’s important to create your domain in such a way that people directly associate it with your business. That’s where the thought and consideration come in.

#marketing analytics #seo #data analytic