After listening to customer challenges with data pipelines while at Heroku, DeVaris Brown and Ali Hamidi decided to take on those pain points when Heroku changed strategic directions. That became the basis for their company Meroxa.

“They left a huge void in the marketplace. As you’re probably familiar with, Heroku has basically become synonymous with developer experience and ease of use, and the de facto standard for how a platform-as-a-service should operate. Right? People were literally asking us for the Heroku for data, and we heard it enough. It seems to be a big opportunity for us,” said Brown, who is CEO of the new company while Hamidi is chief technology officer.

Founded in early 2020, the San Francisco-based company provides a PaaS platform including an open source data plane and a control plane with a change data capture service integrated with technologies such as Apache Kafka and a set of rules engines to automate repetitive engineering tasks and build data pipelines in minutes. It can expose a stream of data as an API endpoint or point it to a webhook.

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