• Netflix occupies more than 60% of the entire video streaming website market.
• Having a reach in more than 190 countries, the platform made more than 18 billion last year.
• Netflix has more than 150 million paid subscribers worldwide including 60 million alone in the US.
• If we calculate in numbers, one human life is just not sufficient to consume the entire content of Netflix.
• In just 50 seconds, global users of Netflix collectively watch 694,444 hours of content.
• Netflix takes a 26.6% share of the Global Video Streaming Traffic market (YouTube is 3rd in Position).

When we talk about video streaming and OTT platforms, Netflix is not the only single player. There are other major players in the market too like Amazon Prime, Hulu, Apple TV+, Disney Hotstar, Crackle, YouTube, Dailymotion, etc. So the completion is quite tough and content is the king!

Netflix Business Model
The business model of Netflix is not just based on monetizing but also on embracing its audience. Apart from that, the business model is able to create such an ecosystem where the organization can scale upwards in the future.

The business model of Netflix is subscription-based. The company focuses on global expansion and the model simultaneously helps the company to scale up its operations steadily and quickly.

Netflix Value Proposition
There are four essential elements included in Netflix Value Proposition which are explained below:

Accessibility
The video content Netflix provides is available across various platforms, devices, and operating systems. Netflix easily multiplies its fan base using this approach. Subscribers around the world watch their favorite movies and TV shows via tablets, browsers, and other devices.

Unique Content
Netflix telecasts original programs, and third-party publisher’s shows. Apart from that, it also offers some in-house-shows exclusively available on the Netflix platform.

No Advertisements
The ads on Netflix are only shown to the free account users. We all feel irritated when there is an ad popping up in between our favorite shows. Those who have premium subscriptions have the liberty to enjoy their favorite shows without any interruption. This motivates the users to pay for a subscription for an uninterrupted streaming experience.

Recommendation Algorithm
Netflix has thousands of movies, TV shows, and originals available for streaming. The algorithm works in such a way that it gathers relevant content as increases user engagement with the platform.

Netflix Recommendation System
The task of the recommendation algorithm is to analyze user data from multiple sources. The algorithm of Netflix works in such a way that it learns algorithms for ratings, ranking, searching similarity, and more. Netflix also collaborates with groups of various tastes. Therefore, recommendations are affected as each subscriber fits into many groups.

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