As more people shift to online shopping, small businesses and retailers have been pressured to build their own ecommerce stores to keep up.

The good news is that creating an ecommerce store is fast and easy with WordPress. With the WooCommerce plugin and a WordPress theme installed, you can easily launch a functional ecommerce store.

That said, WordPress has 11,000 themes from Theme Forest alone. So, how do you choose which one is best for your business?

In this article, we’ve compiled a list of ecommerce WordPress themes to make your search easier.

How to Choose the Ideal WordPress Theme

Before anything else, you need to know the factors to consider when choosing a WordPress theme. Below are a few to keep in mind.

Compatibility with WooCommerce

The first step is to check whether the theme is compatible with WooCommerce. While most WordPress themes can fit the bill, a theme made specifically for ecommerce stores lets you create seamless home or product pages in an instant.

Responsiveness

Mobile-friendliness is a crucial factor when choosing from hundreds of themes. It ensures visitors have a smooth user experience whether browsing through multiple devices like smartphones, tablets or PCs.

Aesthetic

Consider a theme that aesthetically matches the look and feel of your brand. Some themes appear elegant, while others have a modern style. There are also themes built primarily for groceries, fashion retailers, or artisans — so choose the option that’s the best fit for your business.

SEO optimization

People won’t flock to your website if you’re not viewed favorably by Google.

Fortunately, many themes offer built-in SEO features such as fast-loading times, easy navigation, headings and subheadings, and meta descriptions. Keep in mind the factors that affect the SEO friendliness of your website. Otherwise, you’ll have trouble attracting more customers to your store.

Browsing behavior

Think about your browsing and buying behavior of your customers.

Will it be beneficial to showcase high-quality product photos? Select a theme that could display large product photos or integrate features like zoom and carousel for easy inspection. Do you want to focus on getting more conversions? Choose a theme with a distraction-free checkout option and strategic call-to-action buttons.

Put yourself in your customers’ shoes to understand the key features that will make or break their online shopping experience.

Free WordPress Ecommerce Themes

Which theme to pick? Here’s a list of our favorite ecommerce themes for small businesses, decorative stores, online brick and mortar stores, and retailers. We bet you’ll find a theme that will fit for your businesses’ needs.

Small businesses on a tight budget may want to begin with a free WordPress theme.

To help you get started, we’ve compiled the best free intuitive WordPress themes with a tight integration with WooCommerce.

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11 Top WordPress Ecommerce Themes for 2021
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