Take relocation off the table. The days of driving to an office or moving because of a job should be pretty much over. Unless the employee needs to be physically present (and I can’t think of an example when it comes to cloud computing), an employee should be able to work from anywhere with a reliable Internet connection.
See who’s laying people off. The pandemic helped some companies, such as online sellers, and hurt others, such as the aviation industry. Companies that have cut staff, including those with cloud skills, should be targeted by recruiters.
Hire to train. Hire someone with IT skills but few or no cloud skills. Provide the training needed to take on a cloud-related role. I like this approach because you need continuous learners anyway in the cloud space, and hiring someone who can quickly learn and adjust is typically more valuable than limiting the hunt to a candidate who already has the right certifications.
Sponsor meet-ups. This may seem old school, but in the days when I had to hire a lot of people and had no budget for recruiters or advertising, I would host meetings for special interest groups in my office. Many of these groups already exist today; you can either start a new group or join an existing one. They are always looking for volunteers to provide meeting space.

#cloud