Have a great idea for an app that will revolutionize the world and make you a successful businessperson?

Or perhaps you already have an app, but you’re thinking of tweaking it or adding some extra features the users will definitely find indispensable?

Well, hold your horses. Are you sure your app will sell? Will it fit the market? And consider the tweaks—are they really what your users actually expect?

Struggling with these sorts of questions is nearly a given in the early stages of the development process. But it doesn’t have to be, because there is a tried and tested way of answering all of them. What’s this way, you ask? It’s running UX interviews.

Because interviews, by their very nature, focus on questions, let’s take a similar tack and go through the most frequently asked questions about UX interviews. I interviewed a UX Specialist and Product Designer, Karolina Saniewska who was more than happy to throw a handful of examples drawing from her own experiences in the matter.

1. What’s a UX interview?

Karolina Saniewska: UX interviews, which is an abbreviation of “user experience interviews,” are part of UX research. UX research, in turn, is a much broader term, encompassing systematic investigations into user needs and behaviors, and performed in order to improve the user experience of a given application or a piece of software. UX research combines a variety of techniques, tools, and methodologies to discover potential problems, draw conclusions, and reveal information that may be valuable in the process of software design and development.

The techniques and methods of UX research include interviews, personas, and usability testing and they can be deployed during the ideation or validation stages of the development process.

#product design #business #user experience #ux interviews