What is Aluna Social (ALN) | What is Aluna Social token | What is ALN token

Introducing the Aluna Project: Aluna.Social and ALN Token Overview

The Aluna project aims to address the lack of transparency and **trust **in crypto trading.

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Anyone can say what they think about the market, but it’s difficult to prove if a trader puts his money where his mouth is. Among the constant noise of Crypto Twitter, Telegram, YouTube channels and other media, it is difficult to make sense of what’s actually being traded versus what’s being promoted — there is simply a lack of transparency and trust.


In 2018, we embarked on the Aluna project with the goal of creating a transparent environment where aspiring crypto traders can thrive, by combining a trading terminal with a social network.

What is Aluna.Social?

Aluna.Social is ALN’s flagship product — a multi-exchange social trading terminal for crypto traders.

On Aluna.Social, users can connect and manage multiple exchange accounts in one place, verify and share their trading performance in an unforgeable way, leverage on community insights and positive social feedback loops, and automatically copy the trades of the world’s best traders (or counter-copy the worst!).

The platform is currently in Beta, integrated with Bitmex, Binance, Bitfinex, Bittrex and Poloniex, with more exchange integrations on the way.

Three notable features in the pipeline are:

  • Web3 Prediction Games
  • DeFi Leaderboard — An on-chain analytics tool for DEX traders
  • On-chain Social Trading

What is ALN?

Aluna (ALN) Token is the utility token at the heart of the Aluna ecosystem.

The core functions of ALN are to:

  1. Bootstrap the community, ecosystem, utility and liquidity.
  2. Fuel the incentive and gamification mechanisms on ALN-powered platforms.
  3. Coordinate decentralised governance and reward the community of governors.

ALN Token Allocation

65% of the total ALN supply is distributed to the community who will govern the remaining 35% held in the treasury through the Aluna DAO.

  • Early Adopters: 10%
  • Token Sale: 25%
  • Ecosystem Fund: 15%
  • Team & Advisors: 15%
  • Treasury: 35%

The total supply of ALN is 100 million.

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ALN Token Distribution

ALN Token Vesting

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ALN Token Release Schedule

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ALN Tokenomics

  • **EARN: **Platform incentives reward active users and the best traders on the leaderboard.
  • **SPEND: **Users can spend ALN tokens for a discounted monthly subscription plan.
  • **PLAY: **Users can play Web3 prediction games (similar to binary options) using ALN tokens.
  • **STAKE: **Staking at least 1337 ALN provides users with platform benefits including free monthly subscription and fee discounts, while keeping 1337 ALN in your MetaMask wallet enables access to the  Aluna token-permissioned Telegram chat group.
  • **FARM: **The Ecosystem Fund is used to bootstrap liquidity, attract a larger audience, and incentivise meaningful contribution such as by being an active or top performing trader on Aluna.Social.
  • **BURN: **Part of revenue generated from monthly subscription fees and gaming fees in ALN is burned.
  • **GOVERN: **ALN is self-governed through the Aluna DAO, enabling decentralised control and evolution of the ALN token. Governors will be able to propose and vote on usage of the treasury and other protocol improvements.

ALN Private Sale, Revised Token Metrics and Roadmap

We have updated ALN’s allocation, metrics, and tokenomics based on recent developments shared here. Refer to our Whitepaper V1.5 for the full details.

This post covers the revised token allocation, token sale and private sale breakdown, then highlights some tokenomics changes, and ends off with our roadmap for the next 4 quarters.

Revised ALN Token Allocation

The treasury allocation has been reduced to accommodate the new token sale allocation. The complete breakdown is as follows:

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ALN Token Allocation as of 25th February 2021

ALN Token Sale Overview

25% of the total supply (25,000,000 ALN) is allocated to the Token Sale and divided into 4 phases held from Q4 2020 to Q1 2021, detailed in the table below:

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Note: All vesting is linear (by block) and starts from date of exchange listing.

Unsold tokens will be added to the Treasury.

ALN Token Private Sale Overview

The ALN private sale is currently open, and will end on 22nd February 2021, or when allocated tokens are sold out, whichever comes first.

5% of total supply (5,000,00 ALN) is allocated for the Private Sale, at the price of $0.08/ALN. Tokens will be locked up until exchange listing, followed by 6 months of linear vesting (by block).

Private Sale conditions:

  • Minimum contribution: US$10,000
  • Accepted currencies: ETH and ERC-20 (WBTC, DAI, USDC and USDT)
  • Restricted jurisdictions: USA and other sanctioned countries

ALN Token: Tokenomics Highlights

The core functions of the ALN token are to:

  1. Bootstrap the ALN community, ecosystem, utility and liquidity.
  2. Fuel the incentive and gamification mechanisms of ALN-powered products and services.
  3. Coordinate decentralised governance and reward the community of governors.

Here we highlight some new incentive mechanisms in our latest Whitepaper, namely the Aluna.Social Performance Pool, and ALN’s value accrual design with the addition of the Rewards Pool.

For more information about other incentive mechanisms such as participation mining, holding and staking rewards, refer to our latest Whitepaper.

Aluna.Social Performance Pool

Up to 50% of fees from Aluna.Social (e.g. payment for PRO subscription plans starting Q2 2021) will be added to a Performance Pool. This is then shared among all the profitable leader traders every month.

Rewards Pool

Up to 50% of ALN fees and 5% of non-ALN fees from ALN-powered platforms and smart contracts (e.g. for prediction games, defi social trading) will be added to a Rewards Pool. This is then distributed to ALN stakers and added to the community-owned treasury.

Aluna Roadmap: 2021

We also completed our smart contract audit with CertiK last month, and are in the process of completing a platform infrastructure security audit with  Deployflow.

Here’s our roadmap for the next 4 quarters:

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Refer to section 7 in our Whitepaper for the long term roadmap.

How and Where to Buy ALN – An Easy Step by Step Guide

You will have to first buy one of the major cryptocurrencies, usually either Bitcoin (BTC), Ethereum (ETH), Tether (USDT)… We will use Binance here as it is one of the largest crypto exchanges that accept fiat deposits.

Binance is a popular cryptocurrency exchange which was started in China but then moved their headquarters to the crypto-friendly Island of Malta in the EU. Binance is popular for its crypto to crypto exchange services. Binance exploded onto the scene in the mania of 2017 and has since gone on to become the top crypto exchange in the world.

Once you finished the KYC process. You will be asked to add a payment method. Here you can either choose to provide a credit/debit card or use a bank transfer. You will be charged higher fees when using cards but you will also make an instant purchase. While a bank transfer will be cheaper but slower, depending on the country of your residence.


Step by Step Guide ☞ What is Binance | How to Create an account on Binance (Updated 2021)

Next step - Transfer your cryptos to an Altcoin Exchange

Since ALN is an altcoin we need to transfer our coins to an exchange that ALN can be traded. Below is a list of exchanges that offers to trade ALN in various market pairs, head to their websites and register for an account.

Once finished you will then need to make a BTC/ETH/USDT deposit to the exchange from Binance depending on the available market pairs. After the deposit is confirmed you may then purchase SHIB from the exchange view.

Exchange: Gate.io

Apart from the exchange(s) above, there are a few popular crypto exchanges where they have decent daily trading volumes and a huge user base. This will ensure you will be able to sell your coins at any time and the fees will usually be lower. It is suggested that you also register on these exchanges since once ALN gets listed there it will attract a large amount of trading volumes from the users there, that means you will be having some great trading opportunities!

Top exchanges for token-coin trading. Follow instructions and make unlimited money


Find more information ALN

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What is Aluna Social (ALN) | What is Aluna Social token | What is ALN token
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